PRIVACY POLICY

10) Data processing for order processing

10.1 In order to process your order, we work together with the following service provider(s), who support us in whole or in part in the execution of concluded contracts. Certain personal data will be transmitted to these service providers in accordance with the following information.

The personal data collected by us will be passed on to the transport company commissioned with the delivery within the framework of the contract processing, insofar as this is necessary for the delivery of the goods. We will pass on your payment data to the assigned credit institute within the scope of the payment processing, if this is necessary for the payment processing. If payment service providers are used, we inform you explicitly about this below. The legal basis for the transfer of data is Art. 6 para. 1 lit. b DSGVO.

10.2 Use of payment service providers (payment services)

– Klarna

If a Klarna payment service is selected, the payment will be processed by Klarna Bank AB (publ) [https://www.klarna.com/de], Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter Klarna). In order to enable the processing of the payment, your personal data (first name and surname, street, house number, postal code, city, gender, e-mail address, telephone number and IP address) as well as data related to the order (e.g. invoice amount, item, type of delivery) will be forwarded to Klarna for the purpose of identity and credit assessment, provided that you have expressly consented to this in accordance with Art. 6 para. 1 lit. a DSGVO during the ordering process. Here you can see to which credit agencies your data can be forwarded:

https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies

The credit report can contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they are based on a scientifically recognised mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data. Klarna uses the information obtained on the statistical probability of default to make a balanced decision on the establishment, execution or termination of the contractual relationship.

You can withdraw your consent at any time by sending a message to the data controller or to Klarna. However, Klarna may still be entitled to process your personal data if this is necessary to process payments in accordance with the contract.

Your personal data will be processed in accordance with the applicable data protection regulations and in accordance with the information in Klarna’s data protection regulations for data subjects based in Germany https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy

or for persons concerned with a registered office in Austria https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/privacy

treated.

– Novalnet

If you choose the payment method “purchase on account” or “direct debit” via Novalnet, you will be asked in the order process to provide your personal data (first and last name, street, house number, postal code, city, date of birth, e-mail address and telephone number). To safeguard our legitimate interest in determining the solvency of our customers and to protect us from payment defaults, we will first transfer this data to Novalnet AG, Feringastr. 4, 85774 Unterföhring (“Novalnet”) in accordance with Art. 6 Para. 1 letter f DSGVO. Novalnet will then forward this data to Financial Management Solutions GmbH (under the brand InfinitePay), Haifa-Allee 28, 55128 Mainz, Germany, for the purpose of carrying out a credit assessment within the scope of a claim assignment in accordance with Art. 6 Para. 1 letter f DSGVO. InfinitePay checks on the basis of the personal data provided by you as well as other data (such as shopping cart, invoice amount, order history, payment experiences) whether the payment option selected by you can be granted with regard to payment and/or bad debt risks.

In addition to internal criteria pursuant to Art. 6 para. 1 lit. f DSGVO, identity and creditworthiness information from the following credit agencies may also be included in the decision within the scope of the application review:

– infoscore Consumer Data GmbH (arvato), Rheinstraße 99, D-76532 Baden-Baden, Germany, Phone: +49 (0)7221-5040-1000, Fax: -1001

– atriga GmbH, Pittlerstr. 47, 63225 Langen

– informa solution GmbH, Rheinstrasse 99, 76532 Baden-Baden

The credit report can contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they are based on a scientifically recognised mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data.

You can object to this processing of your data at any time by sending a message to the data controller or to Novalnet. However, Novalnet may still be entitled to process your personal data, if this is necessary for the contractual payment processing.

– Paydirect

If you choose the payment method paydirekt, the payment will be processed by the payment service provider paydirekt GmbH, Hamburger Allee 26-28, 60486 Frankfurt am Main. Your payment data (e.g. payment amount, details of the payee) as well as your confirmation that the payment data is correct will be collected, processed and transmitted to your bank by paydirekt GmbH for the purpose of executing the paydirekt payment in accordance with Art. 6 para. 1 lit. b DSGVO. Such processing shall be carried out only to the extent that it is necessary for the execution of the payment. Then paydirekt GmbH authenticates the payment using the authentication procedure deposited for you at your bank. Further information on the transfer and processing of your data can be found in the paydirekt data protection declaration, which can be viewed at the following link: https://www.paydirekt.de/agb/index.html.

– Paypal

In the case of payment via PayPal, credit card via PayPal, direct debit via PayPal or – if offered – “purchase on account” or “payment by instalments” via PayPal, we will pass on your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter “PayPal”) within the framework of the payment processing. The data is passed on in accordance with Art. 6 Para. 1 lit. b DSGVO and only to the extent necessary for payment processing.

PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or – if offered – “purchase on account” or “payment by instalments” via PayPal. For this purpose, your payment data may be passed on to credit agencies pursuant to Art. 6 para. 1 lit. f DSGVO because of PayPal’s legitimate interest in determining your solvency. PayPal uses the result of the credit assessment regarding the statistical probability of non-payment for the purpose of deciding whether to provide the respective payment method. The credit report can contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they are based on a scientifically recognised mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data. For further information on data protection, including the credit agencies used, please refer to PayPal’s privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full

You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary to process payments in accordance with the contract.

– IMMEDIATELY

If you select the payment method “IMMEDIATELY”, the payment will be processed by the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter “IMMEDIATELY”), to whom we will pass on the information you provided during the ordering process together with the information about your order in accordance with Art. 6 para. 1 lit. b DSGVO. Sofort GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). The transfer of your data is exclusively for the purpose of payment processing with the payment service provider IMMEDIATELY and only insofar as it is necessary for this purpose. For more information about the privacy policy of IMMEDIATELY, please visit the following Internet address: https://www.klarna.com/sofort/datenschutz.

– Stripe

If you choose a payment method from the payment service provider Stripe, the payment will be processed via the payment service provider Stripe Payments Europe Ltd, 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, to whom we will pass on the information you provide during the ordering process together with the information about your order (name, address, account number, bank code, possibly credit card number, invoice amount, currency and transaction number) in accordance with Art. 6 para. 1 lit. b DSGVO. Your data will only be passed on for the purpose of payment processing with the payment service provider Stripe Payments Europe Ltd. and only insofar as it is necessary for this purpose. Further information on Stripe’s data protection can be found at the URL https://stripe.com/de/privacy#translation.

11) Use of social media: videos

Use of YouTube videos

This website uses the YouTube embedding feature to display and play videos from the provider “YouTube”, which is part of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).

Here, the extended data protection mode is used, which according to the provider’s information, only starts storing user information when the video(s) is/are played. If the playback of embedded YouTube videos is started, the provider “YouTube” uses cookies to collect information about user behaviour. According to information from “YouTube”, these are used, among other things, to collect video statistics, improve user-friendliness and prevent abusive practices. If you’re logged in to Google, your information is associated directly with your account when you click on a video. If you do not want the assignment with your profile on YouTube, you have to log out before activating the button. Google stores your data (even for users who are not logged in) as user profiles and evaluates them. Such an evaluation is carried out in accordance with Art. 6 para. 1 letter f DSGVO because of Google’s legitimate interests in the insertion of personalised advertising, market research and/or needs-based design of its website. You have the right to object to the creation of these user profiles, and you must contact YouTube to exercise this right. While using YouTube, personal data may also be transmitted to the servers of Google LLC. in the USA.

Regardless of any playback of the embedded videos, each time this website is accessed, a connection to the Google network is established, which may trigger further data processing operations without our influence.

If personal data is transferred to Google LLC. with headquarters in the USA, Google LLC. has certified itself for the us-European data protection agreement “Privacy Shield”, which guarantees compliance with the level of data protection applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list

For more information on data protection at “YouTube”, please refer to the provider’s privacy policy at: https://www.google.de/intl/de/policies/privacy

Insofar as legally required, we have obtained your consent for the processing of your data as described above in accordance with Art. 6 para. 1 lit. a DSGVO. You can revoke your given consent at any time with effect for the future. To exercise your right of revocation, please follow the procedure described above for lodging an objection.

12) Web analysis services

12.1 Google (Universal) Analytics

Google (Universal) Analytics

This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). Google (Universal) Analytics uses so-called “cookies”, which are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website (including the abbreviated IP address) is usually transferred to a Google server and stored there. This may also result in a transfer to the servers of Google LLC. in the USA.

This website uses Google (Universal) Analytics exclusively with the extension “_anonymizeIp()”, which ensures anonymization of the IP address by shortening it and excludes any direct personal reference. As a result of the extension, your IP address will be previously truncated by Google within member states of the European Union or in other states which are party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a server of Google LLC.in the USA and shortened there. In these exceptional cases, this processing is carried out in accordance with Art. 6 Para. 1 letter f DSGVO because of our justified interest in the statistical analysis of user behaviour for optimisation and marketing purposes.

On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activities and to provide us with further services related to website and internet use. The IP address transmitted by your browser within the framework of Google (Universal) Analytics is not merged with other data from Google.

You can prevent the storage of cookies by adjusting your browser software accordingly. However, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link:

https://tools.google.com/dlpage/gaoptout?hl=de

As an alternative to the browser plugin or within browsers on mobile devices, please click on the following link to set an opt-out cookie that will prevent Google Analytics from collecting data within this website in the future (this opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you must click this link again): Disable Google Analytics

Further information about Google (Universal) Analytics can be found here: https://policies.google.com/privacy?hl=de&gl=de

If personal data is transferred to Google LLC. with headquarters in the USA, Google LLC. has certified itself for the us-European data protection agreement “Privacy Shield”, which guarantees compliance with the level of data protection applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list

Insofar as legally required, we have obtained your consent for the processing of your data as described above in accordance with Art. 6 para. 1 lit. a DSGVO. You can revoke your given consent at any time with effect for the future. To exercise your right of revocation, please follow the procedure described above for lodging an objection.

12.2 Pingdom (Pingdom AB)

This website uses the Pingdom monitoring service, which is operated by Pingdom AB, Kopparbergsvägen 8, 722 13, Västerås, Sweden. Pingdom uses so-called cookies, which are small text files that are stored locally in the cache of the visitor’s Internet browser. These cookies are used to recognise the browser and thus enable an analysis of your accesses, as well as the loading behaviour (“performance”) and the availability of our website, in order to improve the loading behaviour and the presentation of the contents on the website.

Insofar as personal data is also processed by the cookies, this is done in accordance with Art. 6 Para. 1 lit. f DSGVO based on our justified interest in a continuous optimisation of the content and technology of our online presence.

In order to generally deactivate the use of cookies on your computer, you can set your Internet browser so that no more cookies can be stored on your computer in the future or that already stored cookies are deleted. However, switching off all cookies may mean that some functions on our website can no longer be executed. Pingdom’s privacy policy can be found at https://www.pingdom.com/legal/privacy-policy/

Insofar as legally required, we have obtained your consent for the processing of your data as described above in accordance with Art. 6 para. 1 lit. a DSGVO. You can revoke your given consent at any time with effect for the future. To exercise your right of revocation, please follow the procedure described above for lodging an objection.

13) Using a live chat system

Tawk.to (SMS SIA)

This website collects and stores anonymous data using technologies of SMS SIA, Tirgonu iela, 6, Riga, Latvia, LV1050, (www.tawk.to) for the purpose of web analysis and to operate the live chat system used to answer live support requests. From this anonymous data, user profiles can be created under a pseudonym. Cookies can be used for this purpose. Cookies are small text files that are stored locally in the cache of the visitor’s Internet browser. The cookies enable the recognition of the Internet browser. Insofar as the information collected in this way contains a personal reference, processing is carried out in accordance with Art. 6 Para. 1 letter f DSGVO based on our justified interest in effective customer service and the statistical analysis of user behaviour for optimisation purposes.

The data collected with tawk.to technologies will not be used to personally identify the visitor of this website and will not be merged with personal data about the bearer of the pseudonym without the separately granted consent of the person concerned. To avoid the storage of tawk.to cookies, you can set your internet browser so that no cookies can be stored on your computer in the future or that already stored cookies are deleted. However, switching off all cookies may mean that some functions on our website can no longer be executed. You can object to the collection and storage of data for the purpose of creating a pseudonymised user profile at any time with effect for the future by sending us your objection informally by e-mail to the e-mail address given in the imprint.

If applicable, this website also uses the service of tawk.to to record and organize incoming requests via the website contact form and the contact e-mail addresses of the website operator and to store them in a ticket system for chronological processing. In this case, the data transmitted when the request is sent is transferred to the talk.to ticket system and stored there ready for retrieval. This data processing serves exclusively to process the respective inquiry and is based on our justified interest in an effective chronological inquiry management to optimize customer and prospective customer service in accordance with Art. 6 para. 1 lit. f DSGVO. Data transmitted to tawk.to via the ticket system will be deleted after final processing of the request. This is the case if it can be inferred from the circumstances that the relevant facts have been conclusively clarified and if there are no statutory retention obligations to the contrary.

We have concluded a Data Processing Agreement with SMS SIA, the provider of tawk.to, by which we commit SMS SIA to protect the data of our customers and not to pass them on to third parties.

14) Tools and others

Google Customer Reviews (formerly Google Certified Reseller Program)

We work together with Google within the framework of the “Google Customer Reviews” program. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). This program gives us the opportunity to collect customer reviews from users of our website. Here you are asked after a purchase on our website whether you would like to participate in an e-mail survey from Google. If you give your consent in accordance with Art. 6 para. 1 lit. a DSGVO, we will transmit your e-mail address to Google. You will receive an email from Google Customer Reviews asking you to rate the buying experience on our website. Your review will then be merged with our other reviews and displayed in our Google customer reviews logo and our Merchant Center dashboard. Your rating is also used for Google seller ratings. In the context of the use of Google customer reviews, personal data may also be transferred to the servers of Google LLC. in the USA.

You can revoke your consent at any time by sending a message to the person responsible for data processing or to Google.

If personal data is transferred to Google LLC. with headquarters in the USA, Google LLC. has certified itself for the us-European data protection agreement “Privacy Shield”, which guarantees compliance with the level of data protection applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list

For more information about Google’s privacy practices in conjunction with the Google Customer Reviews program, please visit the following link: https://support.google.com/merchants/answer/7188525?hl=de

For more information about the privacy of Google Seller Reviews, please see this link: https://support.google.com/google-ads/answer/2375474

15) Rights of the data subject

15.1 The applicable data protection law grants you comprehensive data subject rights (rights of information and intervention) vis-à-vis the data controller with regard to the processing of your personal data, about which we inform you below:

• Right of access under Art. 15 DSGVO: In particular, you have a right of access to your personal data processed by us, the purposes of processing, the categories of personal data processed, the recipients or categories of recipients to whom your data have been or will be disclosed, the planned storage period or the criteria for determining the storage period, the existence of a right of rectification, cancellation, restriction of processing, objection to processing, complaint to a supervisory authority, the origin of your data if it has not been collected from you by us, the existence of automated decision making including profiling and, if applicable, meaningful information on the logic involved and the scope and intended effects of such processing on you, as well as your right to be informed of the guarantees provided under Art. 46 DPA when your data is transferred to third countries;
• Right of rectification in accordance with Art. 16 DSGVO: You have the right to have incorrect data concerning you corrected and/or to have your incomplete data stored by us completed without delay.
• Right to deletion in accordance with Art. 17 DSGVO: You have the right to request the deletion of your personal data if the conditions of Art. 17 para. 1 DSGVO are met. However, this right does not apply in particular if the processing is necessary for the exercise of the right to freedom of expression and information, for the fulfilment of a legal obligation, for reasons of public interest or for the assertion, exercise or defence of legal claims;
• Right to limit processing in accordance with Art. 18 DSGVO: You have the right to demand that the processing of your personal data be limited, as long as the accuracy of your data which you dispute is verified, if you refuse to delete your data because of unauthorised data processing and demand instead that the processing of your data be limited, if you require your data for the assertion, exercise or defence of legal claims, after we no longer require these data after the purpose has been achieved, or if you have lodged an objection for reasons relating to your particular situation, as long as it has not yet been established whether our justified reasons outweigh the objection;
• Right to information in accordance with Art. 19 DSGVO: If you have asserted the right to rectify, erase or limit the processing vis-à-vis the controller, the controller is obliged to notify all recipients to whom the personal data concerning you have been disclosed of this rectification, erasure or limitation of processing, unless this proves impossible or involves a disproportionate effort. They have the right to be informed about these recipients.
• Right to data transferability in accordance with Art. 20 DSGVO: You have the right to receive your personal data that you have provided us with in a structured, common and machine-readable format or to request that it be transferred to another person responsible, insofar as this is technically feasible;
• Right to revoke consents granted pursuant to Art. 7 para. 3 DSGVO: You have the right to revoke at any time, with effect for the future, any consent to the processing of data that you have once granted. In the event of revocation, we will immediately delete the data concerned, unless further processing cannot be based on a legal basis for processing without consent. Revocation of consent shall not affect the lawfulness of the processing carried out because of the consent until revocation.
• Right of appeal under Art. 77 DSGVO: If you believe that the processing of personal data relating to you is in breach of the DPA, you have the right – without prejudice to any other administrative or judicial remedy – to lodge a complaint with a supervisory authority, in particular in the Member State in which you are resident, your place of work or the place where the alleged breach occurs.

15.2 RIGHT OF OBJECTION

IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR PREDOMINANT LEGITIMATE INTEREST IN THE CONTEXT OF A WEIGHING UP OF INTERESTS, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE FOR REASONS ARISING FROM YOUR SPECIAL SITUATION.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO FURTHER PROCESSING IF WE CAN PROVE COMPELLING REASONS FOR PROCESSING WORTHY OF PROTECTION WHICH OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES TO ASSERT, EXERCISE OR DEFEND LEGAL CLAIMS.

IF YOUR PERSONAL DATA ARE PROCESSED BY US FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSE OF SUCH MARKETING. YOU MAY EXERCISE THE RIGHT TO OBJECT AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

16) Duration of storage of personal data

The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing and – if relevant – additionally by the respective legal retention period (e.g. retention periods under commercial and tax law).

When personal data are processed based on an express consent pursuant to Art. 6 para. 1 letter a DSGVO, these data are stored until the person concerned withdraws his or her consent.

If there are legal retention periods for data which are processed within the framework of legal or similar obligations based on Art. 6 Para. 1 letter b DSGVO, these data are routinely deleted after the retention periods have expired, provided that they are no longer required for the fulfilment or initiation of a contract and/or we have no justified interest in their further storage.

When personal data are processed based on Art. 6 para. 1 letter f DSGVO, these data are stored until the person concerned exercises his or her right to object in accordance with Art. 21 para. 1 DSGVO, unless we can prove compelling reasons for processing worthy of protection which outweigh the interests, rights and freedoms of the person concerned, or the processing serves to assert, exercise or defend legal claims.

When personal data are processed for the purpose of direct advertising based on Art. 6 para. 1 letter f DSGVO, these data are stored until the person concerned exercises his or her right of objection under Art. 21 para. 2 DSGVO.

Moreover, unless otherwise stated in the other information in this statement on specific processing situations, stored personal data will be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.